Senior UX Designer · Flipkart

Flipkart Checkout 2.0

Complete redesign of India's largest e-commerce checkout experience.

Led UX redesign of Flipkart checkout impacting 100M+ users. Simplified payment selection, introduced one-tap UPI, and optimized for low-bandwidth conditions. Resulted in 22% reduction in cart abandonment and 15% increase in UPI adoption.

Project by

Vikram Rao

UX Strategy Lead at ConvertWise Digital

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