"UX Strategist and Design Lead focused on conversion optimization"
About
I am Vikram Rao, a UX Strategist and Design Lead based in Hyderabad. Over the past 7 years, I have helped companies transform their digital products into revenue-generating machines through research-backed design decisions. My expertise lies at the intersection of user psychology, business strategy, and visual design. I have led redesigns that increased conversion rates by up to 80% and reduced user drop-off by half. I am equally comfortable conducting ethnographic research, building prototypes in Figma, and presenting strategic recommendations to C-suite executives.
Currently focused on
CRO and UX strategy for high-growth D2C brands
Looking for
UX strategy consulting opportunities and leadership roles
Experience
-
UX Strategy Lead
Jan 2021 — Present
ConvertWise Digital · Hyderabad
- Increased client conversion rates by average of 45%
- Built UX audit framework adopted by 12 agencies
- Spearheaded user research program with 200+ participants
-
Senior UX Designer
May 2018 — Dec 2020
Flipkart · Bengaluru
- Redesigned checkout flow reducing abandonment by 22%
- Conducted A/B tests impacting 50M+ monthly users
- Created payment method selection patterns now platform-standard
-
UX Designer
Jun 2016 — Apr 2018
StartUp Garage · Hyderabad
- Shipped MVP designs for 8 startups in 18 months
- Established lean UX process for rapid iteration
- Won Best UX Award at HYSEA Startup Summit 2017
Portfolio
Education
Post Graduate Programme, Management
2015
Indian School of Business (ISB)
Bachelor of Technology, Computer Science
2014
JNTU Hyderabad
Certifications
Certified Professional in Conversion Optimization
CXL Institute
Aug 2021
Google Analytics Certification
Mar 2020
What people say
"Vikram's strategic approach to UX helped us increase our conversion rate by 60% in just three months. He understands both the user and the business."
"Vikram's checkout redesign was a masterclass in balancing user needs with business metrics."
Message Vikram
Download resume
Report profile
Please log in to report this profile.
Log in