Head of Growth · Razorpay

Razorpay Merchant Growth Engine

Automated growth engine scaling merchant acquisition to 8M+.

Designed and implemented automated growth engine combining SEO, content marketing, product-led growth, and inside sales. Created scoring model prioritizing high-intent leads. Scaled merchant base from 5M to 8M while reducing CAC by 35%.

Project by

Sanya Chopra

Head of Growth at Razorpay

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