Lead Visual Designer · Kanjivaram House

Kanjivaram House Rebrand

Complete brand identity overhaul for a 50-year-old luxury silk saree brand.

Timeline: Jan 2022 → Oct 2022
Role: Lead Visual Designer
Client: Kanjivaram House
Tags: Adobe Illustrator Adobe Photoshop Cinema 4D
Live: https://behance.net/gallery/kanjivaram

Redesigned the entire brand identity including logo, color palette, typography system, packaging, and store interiors. The rebrand modernized the brand while honoring its heritage, resulting in 40% increase in younger customer acquisition.

Project by

Ananya Iyer

Senior Visual Designer at BrandCraft Agency

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Kanjivaram House Rebrand

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