"Visual Designer and Brand Strategist creating memorable identities"
About
I am Ananya Iyer, a Visual Designer and Brand Strategist based in Chennai. With 5 years in the creative industry, I have helped over 30 brands find their visual voice. My work spans brand identity design, art direction for campaigns, and digital experience design. I have a keen eye for typography, color theory, and cultural aesthetics that resonate with Indian audiences. I have collaborated with fashion labels, FMCG brands, and hospitality groups to create cohesive brand experiences across print, digital, and environmental touchpoints.
Currently focused on
Brand identity systems for emerging D2C lifestyle brands
Looking for
Brand design and art direction opportunities
Experience
-
Senior Visual Designer
May 2021 — Present
BrandCraft Agency · Chennai
- Led rebranding for 5 major clients including a luxury saree brand
- Developed brand guidelines adopted across 50+ touchpoints
- Won Cannes Lions Shortlist for integrated campaign design
-
Visual Designer
Feb 2019 — Apr 2021
Ogilvy India · Chennai
- Created key visuals for campaigns reaching 10M+ audiences
- Collaborated with copywriters and strategists on integrated campaigns
- Managed vendor relationships for print and production quality
Portfolio
Education
Bachelor of Design, Visual Communication
2019
National Institute of Design, Ahmedabad
Bachelor of Arts, Fine Arts
2015
Loyola College, Chennai
Certifications
Brand Strategy Certification
Domestika
May 2022
Adobe Certified Expert - Illustrator
Adobe
Sep 2021
What people say
"Ananya understood our heritage and translated it into a modern identity that our younger customers love. She is a rare talent."
"Ananya's visual sensibility and cultural awareness make her one of the best designers I have worked with."
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