About
Vijay Negi
Senior SEO Specialist | Driving Organic Revenue & Traffic Growth via Data-Led Technical & Content Strategy
Experience
Where I've worked
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Sr. SEO EXECUTIVE
AM Web Insight
Sep 2023 — Present
1. On-Page SEO AchievementsIncreased organic traffic by 45% year-over-year by implementing JSON-LD schema markup across 500+ product pages.Boosted keyword rankings by 32% in the top 3 positions through strategic keyword clustering and structural H1-H4 optimizations.Improved click-through rates (CTR) by 18% by rewriting meta titles and descriptions for 120 high-volume landing pages.Reduced bounce rate by 12% and increased dwell time by 1.5 minutes by restructuring content layouts to match user search intent.Scaled content production to drive a 60% lift in organic sessions by building out topical authority hubs with 40+ interlinked articles. 2. Off-Page SEO AchievementsAcquired 85+ high-authority backlinks (Domain Authority 60+) through targeted digital PR campaigns and guest outreach.Grew referring domains by 140% within 9 months, lifting overall domain authority from 35 to 52.Generated a 25% increase in referral traffic by securing brand mentions on top-tier industry publication sites.Reclaimed 40 lost backlink opportunities by running broken link building campaigns and fixing broken external redirects.Drove a 50% surge in local organic impressions by optimizing a network of 15 Google Business Profiles and building 200+ local citations.
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Jr. SEO EXECUTIVE
Nexever Private Limited
Aug 2022 — Mar 2023
1. Data Analytics & SEO ToolsSearch Analytics: Advanced management of Google Search Console and Bing Webmaster Tools for indexing and performance monitoring.Web Analytics: Configuring Google Analytics 4 (GA4), custom event tracking, conversion funnels, and data exploration reports.SEO Suites: Operating enterprise platforms including Ahrefs, SEMrush, Screaming Frog SEO Spider, and Moz Pro.Log File Analysis: Analysing server logs (using tools like Screaming Frog Log File Analyser) to track search engine bot behaviour and budget waste. 2. Data Visualisation: Building automated organic performance dashboards in Looker Studio (formerly Google Data Studio).Content Strategy & On-Page OptimizationKeyword Intelligence: Conducting advanced search intent analysis, keyword clustering, and competitive gap assessments.On-Page Mechanics: Optimizing title tags, meta descriptions, header structures (H1–H6), and image alt text at scale.Content Semantics: Utilizing entities, NLP (Natural Language Processing) concepts, and topical authority maps to align with search intent.Algorithmic Compliance: Aligning content strategies with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines and helpful content systems.
Education
What I studied
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Punjab University
MSC IT · Information Technology
2015 — 2018
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Punjab Technical University
BSC IT · Information Technology
2013 — 2015
Skills