Vikram Rao

About

Vikram Rao

UX Strategist and Design Lead focused on conversion optimization

I am Vikram Rao, a UX Strategist and Design Lead based in Hyderabad. Over the past 7 years, I have helped companies transform their digital products into revenue-generating machines through research-backed design decisions. My expertise lies at the intersection of user psychology, business strategy, and visual design. I have led redesigns that increased conversion rates by up to 80% and reduced user drop-off by half. I am equally comfortable conducting ethnographic research, building prototypes in Figma, and presenting strategic recommendations to C-suite executives.

Experience

Where I've worked

  1. UX Strategy Lead

    ConvertWise Digital · Hyderabad

    Jan 2021 — Present

    Leading UX strategy for e-commerce and fintech clients.

  2. Senior UX Designer

    Flipkart · Bengaluru

    May 2018 — Dec 2020

    UX design for checkout and payments team.

  3. UX Designer

    StartUp Garage · Hyderabad

    Jun 2016 — Apr 2018

    End-to-end UX for early-stage startups.

Education

What I studied

  1. Indian School of Business (ISB)

    Post Graduate Programme · Management

    2014 — 2015

  2. JNTU Hyderabad

    Bachelor of Technology · Computer Science

    2010 — 2014

Skills

What I work with

Figma Adobe Creative Suite Conversion Rate Optimization User Research A/B Testing Prototyping Design Strategy Analytics (GA, Mixpanel)

Words from colleagues

Testimonials

"Vikram's strategic approach to UX helped us increase our conversion rate by 60% in just three months. He understands both the user and the business."

Sneha Kulkarni · CMO at D2C Brand Co

"Vikram's checkout redesign was a masterclass in balancing user needs with business metrics."

Rajesh Iyer · Product VP at Flipkart

Certifications

Credentials

  • Certified Professional in Conversion Optimization · CXL Institute
    2021
  • Google Analytics Certification · Google
    2020