AI & TECH
Samsung is pushing AI-powered televisions beyond display quality by turning smart TVs into interactive entertainment and productivity hubs.
Samsung India has officially launched its complete 2026 Vision AI television lineup, introducing 72 new TV models across multiple premium display categories including Micro RGB, OLED, Neo QLED, Mini LED, The Frame and UHD televisions.
The biggest highlight of the launch is the introduction of Samsung’s new Micro RGB display technology, positioned as a premium next-generation television category. Unlike traditional LED systems, the new Micro RGB technology uses independently controlled red, green and blue micro LEDs for enhanced light precision, improved color accuracy and more advanced contrast management.
Samsung confirmed that the new lineup is now available across Samsung retail stores, Samsung.com and partner online and offline channels in India. Pricing starts at ₹36,990 for UHD models and goes beyond ₹1,24,990 for flagship Micro RGB variants.
A major software and ecosystem addition this year is Samsung’s Vision AI Companion (VAC), which integrates multiple AI platforms directly into the TV interface. The system combines Samsung’s Bixby assistant with Perplexity AI and Microsoft Copilot to offer contextual recommendations, conversational assistance and interactive entertainment features without requiring users to leave the viewing experience.
Samsung says Vision AI Companion can recommend content, answer user queries, suggest music, food or entertainment options and adapt recommendations dynamically depending on user behavior and viewing patterns.
The AI software stack also includes several upgraded smart viewing technologies such as:
- AI Upscaling Pro for improving lower-resolution content
- Color Booster Pro for real-time scene optimization
- AI Soccer Mode for sports-focused enhancements
- AI Sound Controller Pro for customizable crowd and commentary audio balancing
The new Micro RGB series includes the flagship R95H and R85H models, available in screen sizes ranging from 55 inches up to 115 inches. Samsung claims the displays support 100 percent BT.2020 color coverage and are powered by the new Micro RGB AI Engine Pro for intelligent image optimization.
On the OLED side, Samsung introduced the S95H, S90H and S85H series. The company expanded its Glare-Free technology beyond the flagship segment and added advanced gaming support including:
- Motion Xcelerator 165Hz
- AMD FreeSync Premium Pro
- NVIDIA G-SYNC compatibility
Samsung’s Neo QLED lineup returns with the QN80H and QN70H models, while Mini LED models M80H and M70H feature the NQ4 AI Gen2 Processor and support up to 144Hz refresh rates.
The lifestyle-focused Frame TV lineup also received upgrades, including a glare-free panel and access to Samsung’s library of over 3,000 digital artworks.
Samsung additionally announced promotional launch offers including complimentary soundbars, cashback offers, EMI financing and Samsung Care+ extended support packages for early buyers.
The launch strengthens Samsung’s aggressive positioning in India’s premium smart television market as competition intensifies around AI-powered home entertainment ecosystems.
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