Design System Lead

Finesse Design System 2.0

Rebuilding a multi-product design system from 47 inconsistent components to a unified 120-component library.

Finesse Design System 2.0
Led the full redesign of Finesse's design system — from audit through token architecture, component library, and documentation. The system now serves four product teams across web, iOS, and Android.

Outcomes:
• 34% reduction in engineering cycle time on design-to-ship work
• 90%+ component adoption across product teams within six months
• Documented accessibility patterns brought WCAG AA compliance to 100% of new features

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Finesse Design System 2.0
Finesse Design System 2.0
Finesse Design System 2.0
Finesse Design System 2.0
Aisha Siddiqui

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Aisha Siddiqui

Senior Product Designer at Finesse

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