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Lead Visual Designer · Kanjivaram House
Kanjivaram House Rebrand
Complete brand identity overhaul for a 50-year-old luxury silk saree brand.
Adobe Illustrator
Adobe Photoshop
Cinema 4D
About the project
Redesigned the entire brand identity including logo, color palette, typography system, packaging, and store interiors. The rebrand modernized the brand while honoring its heritage, resulting in 40% increase in younger customer acquisition.